Tuesday, January 6, 2009

Marketing genius? No, no, I don't think so

So the time came in my life where the bristles wore down and the pale blue line faded away - it was time to get a new toothbrush. And so like any good tooth conscious citizen I ran to my local drug store and grabbed the first brush I saw- only to realize when I got home, the toothbrush I had picked up SMELLED LIKE MINT!

Is this some sort of marketing joke? why on earth would Colgate invest time money and energy into such a useless toothbrush gimmick?

"MINT SCENTED" wtfff!?!!! I know this idea had to be proposed , power-pointed and passed by a table full of suits - so someone explain how on earth did this happen!

There it is the curious beast

Yup, right there that's the smelly culprit.