Marketing genius? No, no, I don't think so

So the time came in my life where the bristles wore down and the pale blue line faded away - it was time to get a new toothbrush. And so like any good tooth conscious citizen I ran to my local drug store and grabbed the first brush I saw- only to realize when I got home, the toothbrush I had picked up SMELLED LIKE MINT!

Is this some sort of marketing joke? why on earth would Colgate invest time money and energy into such a useless toothbrush gimmick?

"MINT SCENTED" wtfff!?!!! I know this idea had to be proposed , power-pointed and passed by a table full of suits - so someone explain how on earth did this happen!

There it is the curious beast

Yup, right there that's the smelly culprit.

PYT Logo Sketch n Design Time

Step One: Sketch it Out
It doesn't have to be pretty boys and girls - it just needs to get the job done.


Step Two: Illustrator + (x) hours + anchor point tweaking = vector image




Step Three: Finalize & Color Theory
Grey on Pink? Okay! Light hearted whimsicalness inspired by Mr. Beautifool
http://www.beautifool.jp/

BRANDING yourself

It's something every designer must do.
For 2009 I'm going for the edgy Bakersville-esq face Lubalin Graph Bold. I don't think my designs in orange and gray tones but I'm liking it and I'm going to make it work.
Repacking yay! Happy New Year!